Gmail & Yahoo 2024 Sender Requirements Take Effect in February

Meiko S. Patton
8 min readJan 18, 2024

💥 New Gmail & Yahoo Sender Requirements: Are You Ready? 💥”

Did you know Gmail and Yahoo are stepping up their game?

They’re taking on spam and unwanted messages with new sender requirements.

As Marcel Becker from Yahoo! puts it, “A key mission of Yahoo is to deliver messages that consumers want to receive and filter out those they don’t.”

From February 2024, senders must meet these new standards. If not, they’ll start seeing errors and even rejections.

For instance, if only 75% of a sender’s traffic meets the requirements, the remaining 25% could face rejection.

Here are some actionable tips to ensure your mail gets through:

📌 Understand the new requirements and implement changes ASAP.

📌 Ensure your messages are compliant and meet the new standards.

📌 Prepare for the one-click unsubscribe feature, coming in June 2024.

Are you prepared for these changes?

The best way to combat these problems is to go with an email provider like beehiiv so you won’t run into these issues.

New to beehiiv?

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