🎈How to Generate $50k in 5 months with a Beehiiv Newsletter

Meiko S. Patton
2 min readSep 13, 2023
Courtesy of PassionFroot

Imagine if your daily email rambles could pay your bills?

Sounds crazy, right? But that’s the reality for Michael Houck. In just 5 months, he transformed his humble newsletter into a $50K per month business.

It’s like baking a cake. You start with a few ingredients (your content), mix them in the right proportions (your strategy), and you have a delicious treat (a successful business).

So, how did he do it?

First, he made sure his content resonated with his audience. Think of it like a song. The lyrics need to connect to the listener to make an impact. Michael writes for startup founders, providing tactical advice that is easy to implement.

Then, he got experimental. Picture a scientist in a lab, trying different formulas to create the perfect solution. He tried LinkedIn, paid ads, newsletter swaps, and lead magnets. Surprisingly, lead magnets alone got him 15,000 subscribers.

But here’s the kicker. He embraced low margins. Like a wise investor, he understood that reinvesting in growth would yield higher returns in the future.

He went from having 10,000 readers to a whopping 60,000 subscribers. That’s like a small town tuning in to read his newsletter every day.

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